Jesel Catalog Volume 12

Graphic DesignEditorial DesignPrint Design

Jesel is a leading aftermarket valvetrain parts manufacturer specializing in circle, drag, marine, motorcycle and street applications. Project responsibilities included complete cover to cover design work and creative direction, all product photographs and color corrections, technical and creative copy writing, editing and correcting all supplied copy, overseeing product detail corrections, paper and coating selections, printer sourcing and pricing negotiations.

I get to do these every couple of years, and they're always a lot of fun. Project responsibilities include complete cover to cover design work and creative direction, product photography and color corrections, technical and creative copy writing, editing and correcting all supplied copy, overseeing product technical detail corrections, paper and coating selections, printer sourcing and pricing negotiations.

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