Jesel Catalog Volume 11

Creative DirectionEditorial DesignPrint Design

Jesel is a leading aftermarket valvetrain parts manufacturer specializing in circle, drag, marine, motorcycle and street applications. Project responsibilities included complete cover to cover design work and creative direction, all product photographs, technical and creative copy writing, overseeing product detail corrections, paper, plastic and coating selections, printer sourcing and pricing negotiations. For this volume, I created a primary cover with spot UV highlights and a limited edition secondary cover printed on clear plastic to celebrate the company's 35th anniversary.

Primary and Limited Edition Secondary Covers

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