Subaru Concept Site
Car shopping can be a drag, and manufacturers are often unsuccessful in building enthusiasm amongst customers for their brand. This is a strictly for-fun redesign that I did for Subaru.com.
At the time, the site leaned on a bland, inorganic design language that ran counter to the broader image the company was known. The site simply wasn't reflecting a company that was marketing itself and its products towards people seeking a new car, and the outdoor adventures they'd have with it.
The idea was to lean heavily on visual design elements that felt organic and natural. Bring the outdoors right to your computer screen and make the customers feel like buying a Subaru would open the doors to new locations, opportunities and adventures.