I was initially approached by the owner of La-La's Chocolate Chip Cookies with a problem not unlike what many other companies are dealing with. They had a fantastic (delicious) product, but the packaging was doing more harm than good. As it turns out, paper bags are less than ideal for both product freshness and customer attention. Project scope included a redesign of the existing La-La's logo, complete packaging design, product photography, copy writing, and marketing consultations. The result is a brand identity aligned with the quality of product and a packaging experience on par with companies hundreds of times larger.