Jesel Catalog Volume 12
Every few years I have the privilege of creating a new catalog for Jesel, a leading aftermarket valvetrain parts manufacturer specializing in circle, drag, marine, motorcycle and street applications.
Previous catalogs had focused on racing, alongside the products we showed the teams and cars that used them. This time we looked in on the manufacturing process, featuring materials, unfinished products and humanized the manufacturing process by including employees wherever possible.
Project responsibilities included complete cover to cover design work and creative direction, all product photographs and color corrections, technical and creative copy writing, editing and correcting all supplied copy, overseeing product detail corrections, paper and coating selections, printer sourcing and pricing negotiations.