Jesel Catalog Volume 11
Every few years I have the privilege of creating a new catalog for Jesel, a leading aftermarket valvetrain parts manufacturer specializing in circle, drag, marine, motorcycle and street applications.
This volume focused on cars, teams and engine builders that use Jesel products. We requested high resolution photos from specific customers and leveraged those photos within the catalog to further strengthen the business / customer relationships.
Project responsibilities included complete cover to cover design work and creative direction, all product photographs and color corrections, technical and creative copy writing, editing and correcting all supplied copy, overseeing product detail corrections, paper and coating selections, printer sourcing and pricing negotiations.