Jesel Catalog Volume 10
A stark departure from previous catalogs in both design and style, this catalog set the stage for nearly a decade of branding and marketing. Today, the atmospheric black and white photography, red highlights, white space and focus on clean product photos established in this catalog can still be seen across all Jesel the brand channels.
Project responsibilities included complete cover to cover design work and creative direction, all product photographs and color corrections, technical and creative copy writing, editing and correcting all supplied copy, overseeing product detail corrections, paper and coating selections, printer sourcing and pricing negotiations.