After working with Quidsi for some time, I became involved in the discussion around creating and adding an after school sports themed site to their existing family of sites.
Based on the brief that was provided, the goal was to create a from scratch brand and design that would look and feel at home within the existing family of sites, while just as importantly, speaking to the company's core demographic. I proposed a Catch, a simple, easy to remember company name that mirrored existing family brands like Wag, Soap and Diapers.